Creative Direction and Design – Brand, Campaign, CPG and more
A selection of work samples from some favorite projects.
Design Direction to Production... and everything in between
Six years and thousands of SKUs. My primary role at Staples was leading packaging creative across several product categories.
Creative direction, occasional product stylist, retouching... a little of everything
In another life I must've been a commercial photographer. Or a photo stylist. In any case, I'm way to comfortable on set. Here's some examples from shoots I was probably way too hands-on.
Traditional and digital campaigns
Whether pencil-sketch concepting for product shots, full layout and mechanical development, creative direction of campaigns, and even photo stylist duties...I've worn all the hats (and visors and balaclavas).
Rebrand, creative direction
A Boston-area life sciences company, Harvard Bioscience provides specialized products for research scientists studying everything from diabetes to Alzheimers.
Rebrands through CPG and environmental design
Packaging, rebranding and tradeshow experiences for some of the loudest brands out there. What?! I can't hear you!
A CPG-centered rebrand
Some of the best clients are those that are happy just with a good pat, treats and second dinner.
Some selections from 20 years
of design and creative direction
A lot of projects have come across my desk in the last 7,300 days (20 years). Too many to count and some I can't remember too well.
The ones I can remember, are here,
in no particular order.
Take a hike, take a pic.
Photos from the wilderness.