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About Laura

If you're here, you're looking for a creative director, designer, art director, what-have-you.
In 20 years I've gone through hundreds of portfolio sites. On 99% of them, I've spent an average of 2.6 minutes max. So let's make this quick: 

 

Consumer packaged goods and branding systems for office supplies, pet food and guitar amps. Not all at the same time.

 

Remote creative direction of overseas teams (before it was cool, i.e. pre-Covid).

 

Photoshoot concepting, management, styling, retouching, enjoying the catering, patting studio dogs.

 

C-Level and client pitch and presentation.


Mom of two kids and two cats. Avid hiker. Beer drinker. 

 

Clients: Staples, Office Depot, iRobot, Ansell, Howard Leight, Owens Corning, KORG/Vox/Marshall, Halo Purely for Pets, Sabian, Shure, Harvard Bioscience and affiliates, and others

About Me.

Resume

2021 – present

Head of Creative
Harvard Bioscience

2018 – 2021
Senior Designer

Lead creative responsible for overall brand/creative direction and strategy for Harvard Bioscience, a global life sciences holding company with 14 subsidiary brands in the life sciences industry.

 

Reporting directly to the Chief Marketing Officer and Director of Marketing, my responsibilities have a wide range:

  • regularly providing recommendations/insights on the overall creative direction and branding of the company to our Director of Marketing, CMO and CEO

  • assisting the Marketing Communications Director with workflow management and team administration tasks (project trafficking, internal client relations)

  • creative direction of outside creative resources and agencies on a variety of project types to ensure high-quality output and adherence to brand guidelines

  • creative direction and development on year-long web redesign initiative

  • implementation and creative ‘power-user’ for newly-introduced digital marketing platform, building in-brand and compelling design templates and styles for email campaigns and landing pages

  • creation of a wide variety of marketing materials to support both our sales teams and internal clients, including digital brochures, datasheets, and other traditional marketing collateral

  • collaboration with internal software development teams and UI design contractors on new product initiatives

2016 – 2018

Senior Designer
Craft Worldwide 
(part of McCann Worldgroup)

As Senior Designer at Craft Worldwide (agency that acquired Staples in-house agency in July 2016), I was the Creative point person for all Staples® Brand Products projects, primarily packaging.

 

  • Designed and oversaw creative work for all channels (product packaging, banners, emails, direct mail, internal communications, trade shows, cross-channel promotions and campaigns)

  • Created and maintained packaging guidelines

  • Hired, trained and managed on-site junior designers, provided creative direction off-shore production designers

  • Partnered with account service, merchandising and marketing to determine job scope, budget, schedules and deliverables

  •  Planned and art directed numerous in-house and off-site photo shoots

2011-2018

Lead Designer
Staples, Inc.

Responsible for designing large-scale packaging projects, product launches, emails and banners for the Staples® Brand Products business unit. Key contributor to rebranding initiatives for house brands. Mentored and managed junior-level design contractors, including prioritizing workload and identifying and potential capacity issues.

2006-2011

Senior Designer
Catapult Thinking

Collaborated on a wide variety of strategy-led design projects for clients in the industrial safety, music, and pet industries. Working on a small design team allowed me the opportunity to be directly involved from project kick-off to delivery. I was also delegated the client- management roll on various projects during periods of staffing cut-backs.

Additionally, I was able to increase my knowledge of user-centered research
through active collaboration with the in-house research team throughout the
research process.

Let's Chat.

I'm always looking for new and exciting opportunities. Let's chat.

617-759-1631