My creative experience in the pet food industry revolved around rebranding  mom-and-pop brands with small but dedicated customer bases into larger successful brands with broader reach.

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Take for example Halo, Purely for Pets. Founded in Florida, my team at Catapult Thinking rebranded and relaunched the company (yes, the purple was a legacy color!)... from packaging to revamped brand elements.

A month after launch, their annual projected sales were surpassed four-fold, Ellen Degeneres invested in the company, and Halo has moved from a handful of pet boutiques to large grocery chains across the country.