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Pet Industry

Creative direction to execution

My creative experience in the pet food industry revolved around rebranding  mom-and-pop brands with small but dedicated customer bases into larger successful brands with broader reach.

Take for example Halo, Purely for Pets. Founded in Florida, my team at Catapult Thinking rebranded and relaunched the company (yes, the purple was a legacy color!)... from packaging to revamped brand elements.

A month after launch, their annual projected sales were surpassed four-fold, Ellen Degeneres invested in the company, and Halo has moved from a handful of pet boutiques to large grocery chains across the country.

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