8-23-17_CatalogShots4441.png

Staples:
Packaging

Creative direction to execution

Six years and thousands of SKUs. My primary role at Staples was leading packaging creative across several product categories. 

Responsibilities:

  • developing packaging graphic systems for product categories (ex. cut-sheet paper, technology)

  • daily creative direction of large overseas production teams

  • developing photography direction and overseeing product shoots 

8-23-17_CatalogShots4390 2.png
8-23-17_CatalogShots4390 2.png
Screen Shot 2022-09-24 at 3.31.26 PM.png
SBG avant 1.png
SBG audio 1.png
dbs05.jpg
dbs04.jpg
dbs01.jpg